Dentsu / iProspect Global 

Head of Account Management for BMW Group Europe  • September 2025 - Present

- Overseeing end-to-end account delivery across markets and acting as a senior point of escalation for clients and internal teams.

- Transition leadership, including stabilisation of workflows, market onboarding, and cross-team coordination.

- Drive operational excellence by defining and aligning ways-of-working, covering processes from briefing to activation, reporting, tool usage, role allocation, and local–central collaboration frameworks.

- Lead multi-market coordination, running weekly status calls, Q&A sessions, and market check-ins to ensure alignment, surface issues.

- Oversee access, tooling and enablement, including to the client's ecosystem, ensuring all teams are fully operational and supported.

- Champion data, reporting and performance governance, ensuring accurate readiness for reporting dry-runs, analytics access, dashboards, and adherence to BMW’s maturity and quality frameworks.

- Partner closely with leadership teams to drive campaign go-live readiness, manage risks, and maintain market maturity and operational standards across Europe.

- Facilitate strategic discussions on planning methods (e.g., reverse funnel planning), performance expectations, and organizational processes to support BMW and MINI’s commercial objectives.

- Coordinate cross-functional teams (Activation teams, Data & Tech, Planning, Performance, Operations) to ensure integrated delivery across channels and markets.

Global Client Partner  • May 2023 - September 2025

Global Client Director  • February 2020 - May 2023

In charge of the media team looking after Groupe SEB.

- Commercials and processes management: in charge of managing the commercial model, contractual delivery and finance tracking. Definition and roll-out of processes.

- Team management: task planning, team animation, ensuring the well-being of all in the team. Tasks include network management, media plans gathering tool's management, follow-up on local media strategies and deliveries...

- Project management: discussing requests with clients, define scope of request, ensuring timely delivery.

- Support to strategy and digital teams: coordinate year-round preparation work for global media guidelines issued to local agencies' network.

Publicis Media / Zenith

International Account Director • July 2018 - January 2020

In charge of operations in the international team in Paris looking after the COTY Luxury division.

- Team management: task planning, team animation, ensuring the well-being of all in the team. Tasks include network management, coordination, media plans gathering tool's management, follow-up on local media strategies and deliveries...

- Project management: discussing requests with clients, define scope of request, ensuring timely delivery.

- Support to strategy and digital teams: coordinate year-round preparation work for global media guidelines issued to local agencies' network.

International Account and Data Manager • May 2016 - June 2018

Working in collaboration with Account and Data experts teams to provide tailor-made data management solutions to our global client - including media plans management solutions, dashboarding projects. Advocate group's internal capabilities to internal and external stakeholders. Half of my time was also dedicated to international clients' account management.

International Account Manager • July 2015 - April 2016

International coordination of media plans, competitive media data and supporting clients' relationship management. Work on providing best in class competitive studies solutions and media plan information gathering. Active support on day-to-day client stewardship. Assisting top management in writing thought leadership pieces and presenting to high level client partners.

International Account Executive • February 2012 - June 2015

HealthCare, FMCG and E-Commerce clients, International agency network coordination. Media data management (database design, management and analysis). Financial reports to international clients. Media workshops organization. Adhoc consumer behavior studies.